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Friday, 28 March 2014
Apparently, lottery ticket sales to the younger generation, (ages 18-34), aka the “millennials”, aren’t as good as they’d hope it to be. It’s so low in fact, that the provincial lottery corporations are hiring a consultant to come up with new games and strategies, the paper states.
I’m surprise they are even encouraging this! However, if they must do so, instead of hiring a consultant to come up with new gimmicks or tactics, why not just consult the targeted group itself by getting them to fill out a survey of some kind… or better yet – just ask them!