Like most households, my mailbox gets flooded with a steady stream of promotional mailers, and 99% of them go straight into the blue bin without a second glance. But yesterday, a glossy foldout brochure caught my eye before it hit the recycling. Between the giant iceberg on the cover and the promise of deep-sea German shipyard outerwear, I ended up reading the entire thing right over the counter - and quickly discovered a huge retail surprise sitting right in our own backyard. (And no, I am not getting paid a dime to write this - they don't even know my blog exists! This is just pure, fascinating local trivia.)
Inside the foldout flyer I received in the mail, showing the men's collection and outlet pricing.
Photo: SCG NIAGARA
The Only Standalone Store on the Continent
If you've driven past the Outlet Collection at Niagara on Taylor Road, you probably assumed it was just another stretch of big-box outlet staples. But tucked right inside Unit 427 - just down the path from Bass Pro Shops - sits a genuine retail anomaly: Niagara-on-the-Lake is home to the only standalone flagship Wellensteyn brand store in all of North America. Not Toronto. Not New York City. Not Chicago. Right here off Glendale Avenue.