The 100-cup 'Roll Up The Rim' Challenge

YouTubers are purchasing Tim Hortons coffee cups in a 100-cup 'Roll Up The Rim' Challenge called the '100 Cups of Coffee', to really test the odds of winning (and probably hoping to win something big) - and it ain't cheap.  Some are said to be paying anywhere from $160 to $200 on empty coffee cups, depending on the cup size they order.

The inspiration came from another more popular YouTuber, “Furious Pete,” (Pete Czerwinski), who has been credited with coming up with the 100-cup idea. He posted a video of the challenge on Feb. 11.

“I’ve been thinking about doing it for years now,” Czerwinski told CTVNews.ca in a telephone interview on Wednesday from his home in Mississauga, Ont. “In my university days I remember getting Timmies like every single day while I was studying and I would never win. So I was just like ‘I need to win’.”

However, another YouTuber with the handle “ItsYeBoi” posted what appeared to be the first 100-cups video on Feb. 8: