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Today I read an article, “It’s a Long Shot”, in our local newspaper, The Standard, which was quite interesting and entertaining about lottery tickets for the younger demographic, which was worthy of some sharing.

Apparently, lottery ticket sales to the younger generation, (ages 18-34), aka the “millennials”, aren’t as good as they’d hope it to be. It’s so low in fact, that the provincial lottery corporations are hiring a consultant to come up with new games and strategies, the paper states.

I’m surprise they are even encouraging this! However, if they must do so, instead of hiring a consultant to come up with new gimmicks or tactics, why not just consult the targeted group itself by getting them to fill out a survey of some kind… or better yet – just ask them!